Nice move! In a perfect, synergistic, life-imitates-art campaign, you have dug up the rotting corpse of Tiger Woods dad and combined it with Tiger's whoring to become a whore yourself! Well-played!
As a runner, triathlete and cyclist, I have been using Nike products for the better part of three decades. Not anymore. Because, while I too believe in the power of capitalism and support the notion that you have the right to market your products any way you like, it (capitalism) is a two-way street. You get to behave like a crass scumbag and I get to vote with my feet (pun intended.)
I do not know much about the advertising and branding game that Nike has so brilliantly played over the years, so I will defer to your wisdom and experience that the new Tiger Woods commercial, featuring the philandering Tiger Woods staring blankly into the camera while his dead father talks, has some sort of higher meaning that will drive millions of people who are smarter than I to run out and buy a set of Nike golf balls.
You're the expert, so good luck with that.
I just don't get how using a lying, cheating hypocrite as a spokesperson helps your brand. I think about my friends who have to explain to their school-age kids why Tiger Woods is in the news all the time and I don't think "Yeah! That makes for a great ad campaign!"
Let us not forget that Tiger Woods has an entire foundation that claims to support kids. He built himself up as a paragon of virtue and family values. A good chunk of his endorsement fortune is based on that false image. So his private life is relevant here, because he chose to make it so. He is not just an athlete.
I can understand standing by a flawed human who made (multiple) mistakes, but I can't understand why you would want to flaunt it for marketing purposes.
So goodbye, Mr. Knight and hello Asics, Adidas, Zoot, Brooks, Reebok, Puma, K-Swiss, New Balance, Saucony and all the others that do NOT use celebrity dicks like Tiger Woods to promote your brand. I look forward to getting to know your shoes, your clothing and everything else you make. And if anyone wants to buy some slightly used Nike crap, drop me a note.